Selling My Boat
The right broker for the job
Selling your boat takes a well-coordinated sales effort, best performed by an experienced broker with a strong track record of success with comparable boats. All the needed tools and resources must be in place along with an existing book of clients, prospects and cooperative brokers for a successful sale. Often the dealer for the boat isn’t the best choice since much of their energy and focus in on selling new boats. A well established, recognized and respected broker may be your best choice. CPYB (Certified Professional Yacht Broker) certification means the broker has completed rigorous training, successfully completed demanding tests and maintains ongoing education keeping up with industry trends and guidelines. Our managing broker Bob Jarrett has experience in a broad array of yachts including quality cruising Sailing and Motor Yachts, Trawlers, Raised Pilot House and Sportfisherman in all sizes. He has proven performance having sold more than five hundred boats over thirty years in the industry throughout the East Coast. Bob has held management positions with some of the country’s leading builders, dealers and brokerage firms and maintains valuable contacts across the industry.
Here are many of the important elements we have perfected to ensure your boat gets maximum exposure within the marketplace.
Comprehensive and Proven Marketing Plan
We will develop a personalized marketing strategy unique to you and your boat to ensure all the available tools are being utilized on a regular basis to get your listing in front of buyers and brokers nationwide.
Informative New Web Site
We have worked with leading web site development firms to create a site that is dynamic, easily navigated and loaded with valuable information for buyers and sellers alike. Make www.essexboatworks.com your go to boating website for information.
Search Engine Optimization
Working with our technology firm, we implement all available measures to ensure your boat reports high on search result lists from the leading web browsers. We use Google Analytics and other resources to constantly monitor our search result performance.
We utilize all of the industry resources which capture sold boat data and value analysis. We can see all the comps, analyze how your boat compares and make sure you are properly positioned among the competition.
Our marketing reach is global, not limited to regions as boat dealers often are. If there’s a buyer out there for your boat we’ll find them and fast!
Boat Show Participation
We participate in the major shows on the East Coast beginning in September with the Newport Boat Show all the way through to Palm Beach in March. Your boat may qualify for display in these shows, we'll make sure you are aware of these opportunities.
Powerful Print Advertising
We submit powerful full page advertisements in leading publications featuring our Central Listings in an attention getting graphic layout. Our advertising budget adequately supports the needs and expectations of our listing clients.
We'll make recommendations on what enhancements or improvements should be undertaken to optimize impressions of your boat during showings. In many cases suggested repairs and improvements can be performed right in our yard under our management.
Full Service Boat Yard Integration
When listing your boat with us you may take advantage of special values on storage and service and get work done timely in conjunction with the sales effort. Our large indoor storage shed ensures your boat will be in good showable condition year around.
We handle all aspects of marketing, showing, demonstrating and negotiating over the course of a transaction. Always of course while conferring with our listing client through frequent communication. If our role defines we can generate purchase and sale agreements and other needed documents and circulate them via a convenient digital signature format.
Closing and Documentation
Once an agreement is reached with a buyer, we perform our roll as determined by the deal structure to manage survey and sea trial coverage, closing preparations, lien satisfaction, documentation, registry deletion etc. required to properly convey ownership and secure sellers proceeds. We have long standing relationships with the leading surveyors, lenders, insurance companies and documentation firms to aid in the process.
After Sale Support & Service and Storage
Having been through the sale we know the boat very well and will offer our support and service to the new owner for years to come. This often gains the confidence needed by buyers to know they have someone to go to for all of their boating needs.
Donation - an alternative to sale
Some owners following a lengthy term on the market recognize the benefits of donating their boat to a charitable organization. We work with a number of such organizations which benefit kids, the environment and many more worthy causes. Ask us for more details regarding donation, it may make sense for you.